UPM Crowned Franchise Business Challenge 2014 Champion | Universiti Putra Malaysia
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UPM crowned Franchise Business Challenge 2014 champion

By Nursyahirah Ariffin

Kuala Lumpur, 17 Dec - Five students and a lecturer from the Faculty of Economics and Management, Universiti Putra Malaysia (UPM), emerged champion in the Franchise Business Challenge 2014 which was held on October 31.

The winners received a cash prize of RM4000, a certificate, a trophy and student allowance worth RM1,500 each from the Ministry of Domestic Trade, Cooperatives and Consumerism Minister, Dato' Seri Hasan Malek.

The UPM group which was represented by Robiatul Adawiyah Salihuddin Ayubi, Roslan Ahmad, Abdul Hadi Zaini, Noor Ameyra Zaperi and Nurul Farhana Bambang Suito, also given the opportunity to undergo a one-week intensive training programme at the One Day Franchise Seminar and Franchise International Conference which will be held in Malaysia.

Group advisor, Assoc. Prof. Dr. Azmawani Abd Rahman, said during the first six months of the competition, participants were given exposure and a series of complete intensive training in franchise business.

"Participants should prepare a franchise business plan, concept development, model, franchise game and they will need to present their business concept proposals at the end of the competition to enable them to win," said the UPM lecturer.

The competition, which started from May 2014, was aimed to expose the graduates to the reality and setting in the franchise industry, besides allowing them to directly interact with the franchisees in Malaysia.

The inaugural programme was organised by the Ministry of Domestic Trade, Cooperatives and Consumerism in collaboration with the Malaysian Franchise Association (MFA), and also joined by four other selected universities.

Date of Input: | Updated: | amir_peli


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