SERDANG, 18th January – Researchers and scientists at Universiti Putra Malaysia (UPM) have to meet the needs of the market and consumers if they are to elevate their innovation value and stay competitive in the world.
Claude Leglise, a member of the Stanford Research Institute (SRI) innovation group, said the diverse demands from new generation of consumers have compelled organizatiions to pay attention to the innovations that could lead to positive synergy for business sustainability.
“UPM is known for its diverse innovations and inventions. Nevertheless, commercialization seems tougher each year.
“Researchers should aspire to produce commercialized products. An innovation is deemed worthless if it can’t fulfill consumers’ demands.
“The success of an innovation is determined by the researcher’s ability to meet current market demands,” he said at a special lecture entitled, Innovation and Commercialization: Critical Requirements for Global Competitiveness, held here.
More than 300 participants comprising academics and students attended the special lecture.
Also present was the Dean of School of Graduate Studies, Prof. Dr. Bujang Kim Huat and Director of Putra Science Park, Prof. Dato’ Dr. Mohamed Sharif Mohamed Din.
News prepared by Muhamad Najkhan Mazlan, 03-89466011 and photo by Marina Ismail, 03-89468985
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